Fomento del Turismo de la Isla de Ibiza (Island of Ibiza Tourism Development) is an association founded by a group of forward-looking people who set themselves the task of stimulating, promoting and developing the island's budding tourist industry.
In 1933, Alejandro Llobet, Joan Villangómez, Bartolomé Rosselló, César Puget and Mr. Rossi founded the Junta Local del Turismo (the Local Tourist Board). With support from Ibiza City Council and the active involvement of shop owners, hoteliers and local councils, a commission was formed to draw up a set of draft regulations.
Finally, on 12 October 1933, under Spain's Second Republic, Fomento del Turismo was created as a non-profit organisation that would take on the role of promoting the island.
Back then, the only means of transport available for visitors wanting to visit our island was by boat and it was not until 1 June 1958 that commercial flights began operating to and from Ibiza airport. This was a real boost for tourism, especially between 1960 and 1979, the boom years, when visitor figures rose dramatically.
It was precisely between 1965 and 1973 when the hippy movement put Ibiza on the map as a tourist destination, turning it into an internationally renowned brand.
From 1975 onwards, the massive demand for hotel accommodation from tour operators resulted in another giant step forward, triggering the construction of the vast majority of the hotels you see today. With this increased capacity, Ibiza became widely acknowledged as one of the leading holiday destinations for mass tourism.
The appearance of discos in the 80s heralded the clubbing scene, DJs and the island's home-grown music production industry, adding a new side to Ibiza's image as the ultimate holiday island.
Another significant factor in promoting Ibiza abroad has been 'Adlib' fashion, with its free and easy approach to clothing, reflecting the island's essential character.
The 80s were also a time of change for the island's authorities; in 1983 the Balearic Islands received their Statute of Autonomy, decentralising key aspects of their government.
This new era saw the creation of a public body to oversee instutitional promotion activities across all the Balearic islands, IBATUR, the Balearic Institute for Tourism Promotion (1989), enabling planning and development work to be carried out in line with a shared action plan.
During this period, Fomento del Turismo de la Isla de Ibiza played an active role in the successive changes that have taken place in our island's main industry. Its basic aims were to arouse the interest of society and of national institutions in tourism development on Ibiza.
The association also promoted improvements to basic infrastructure, such as better communications with developing tourist areas and opening the island's airport to international flights in 1968.
Key areas in which the association carries out its works today include the following:
- Raising local community awareness of the fundamental role played by tourism.
- Defending the concept of sustainable tourism.
- Preserving the island's appearance and character.
- Promoting the island abroad as a quality tourist destination with its range of leisure, culture and sporting activities plus its excellent climate.
- Stimulating the creation of new businesses connected with cultural, leisure and sporting activities.
- Encouraging initiatives linked with the island's cultural, artistic, folklore and ecological heritage.
- Broadening the offer available in the middle and low seasons.
- Rationalising visitor information by standardising general criteria and stimulating private initiative in the many options available on the island at different times of year.
- Maintaining and fostering relations with all institutional and state-run bodies on Ibiza and on other islands in the archipelago.
- Working alongside member companies to sell their products and promoting them at trade fairs and professional events, distributing promotional material.
Members of the association currently range from hoteliers to representatives from all sectors of society, as well as private individuals whose contribution is invaluable for covering our operating costs.
Ex oficio members of the Management Committee include representatives of institutions such as the Consell, the Balearic Tourist Board (now the Balearic Tourist Agency), the Cámara de Comercio (PIMEEF) plus representatives of airlines, travel agencies, cafés, bars, restaurants, shipping lines and agents, industry, trade, fashion and the crafts sector.
The association has obtained the following awards and distinctions:
-Bronze medal for tourism.
-Silver medal for tourism.
-Gold medal for tourism.
-Gold medal awarded by the Consell Insular of Ibiza and Formentera
-“Most Important Institution” to mark the centenary of 'Diario de Ibiza'
-Quality and Prestige Award from the School of Tourism.
The association has also obtained a number of other awards, such as the Grand Prix C.I.F.E.T. Vienna 2001 and Silver Medal at the Festival of Films and Videoclips, Turfilm, Carlsbad, and The New York Festival Tourist Film USA, for material produced by the association, in addition to diplomas and plaques acknowledging our ongoing work.
Fomento del Turismo de la Isla de Ibiza is governed by Statutes approved by members at the Annual General Meeting.
The Management Committee represents the members and oversees all the association's activities; it comprises representatives from all the island's local councils, the Consell Insular, IBATUR, Cámara de Comercio, PIMEEF, Hotels Federation, and so on.
The Executive Committee is elected from members of the Management Committee and meets regularly.
This committee sets objectives and oversees the activities of the association's general manager and specialist staff.
Our work is focused on making Fomento del Turismo de Ibiza an increasingly open forum for debate that draws together a wide range of interests, agrees strategies and stimulates professionals, workers, companies and organisations from all the island's economic and social spheres to benefit from membership.