Comunicación
Onda Cero
Description
Onda Cero is a general radio station that operates throughout Spain and offers information and entertainment 24 hours a day. Support for the tourism industry and a commitment to information on this sector is a hallmark of the station's identity, both in its daily regional programming for Ibiza and in its regional programming for the Balearic Islands, as well as in its national programming.
Among its most outstanding programmes, Onda Cero's programming includes 'Gente Viajera' (Travelling People), the leading programme on tourism and travel on Spanish radio. This nationally broadcast programme has been on the air for more than 30 years and is devoted entirely to promoting tourism. Ibiza plays a prominent role in the broadcasting of this important programme.
Onda Cero belongs to the largest Spanish audiovisual group, Atresmedia. Onda Cero's radio offer is complemented by two national music stations: Europa FM and Melodía FM. The total daily audience in Spain of the three stations is 3 million listeners according to the latest General Media Study.
The Atresmedia group also has an important digital universe made up of various websites, apps and a large presence on social networks that complement its traditional offline radio activity.ç
In Ibiza, the station has its studios in Vila where a team of professionals led by its director, Juan Carlos Enrique, works side by side with Ibizan institutions and companies to promote tourism on the island of Ibiza in the Balearic Islands and Spain through advertising campaigns, branding, branded content and storytelling, always committed to sustainability and quality as essential objectives.
